About ActivitiesContactBlog
Industrial Designer, Creative Director, Strategist
Select
Client Work, Personal Work, All
Biography
Design Leader and Entrepreneur with 15+ years of experience driving creative excellence across luxury, lifestyle, and tech industries. Proven track record of elevating product design, brand identity, and user experience in fast-paced, consumer-focused environments. Skilled in leading cross-functional teams to deliver cohesive, market-leading design solutions that blend aesthetics with functionality. Active startup consultant in Silicon Valley and New York to established brands and emerging ventures. Dedicated educator, sharing expertise in Design, Innovation, and Entrepreneurship at UC Berkeley. Passionate about creating meaningful experiences through beautiful yet functional design, bridging craft and technology. Combines global perspective, entrepreneurial mindset, and academic rigor to push the boundaries of design and innovation.
I work as Head of Design at Schoolab, a global innovation consulting company. Leading corporate strategic foresight projects, integrating Gen AI into design operations, and building out design practice across US, Europe, and Asia offices.
SkillsPhysical
Digital fabrication, CNC machinery, laser cutting/engraving, 3D printing,
power tools (wood, steel), soldering/electronics, welding, vacuum forming, cut & sew, pattern making
Technical
Adobe Creative Suite, Rhinoceros 3D, Fusion 360 CAD, Keyshot, Microsoft Suite,
Figma, Miro, Notion, ProCreate, HTML, CSS, Raspberry Pi, Ultimaker Cura, Midjourney, Dall-E, Lexica AI, ChatGPT
Methods
Rapid prototyping, design thinking, competitive analysis, user interviews, affinity
diagramming, moodboarding, hand sketching, storyboarding, storytelling, scriptwriting,
strategic foresight, design fiction, team building, Scrum, Lean Startup, Open Innovation
Languages
German, English (bilingual)
Clients
Freelance and full-time employment
Xiaomi, Leica, Calvin Klein, Coach 1941, Strenesse, Mynuka Berlin, Mustang Jeans, Schuchard & Friese, Sola Germany, Bogner, Aigner Munich, Rene Storck, Marios Schwab
Consulting work as Head of Design at Schoolab (SL Group)
JLL, Bouygues Group, Schneider Electric, Chanel, Stellantis, Credit Agricole, Sonasid, Method, Electrolux, Procter & Gamble, Grove, Johnsonville