JAN-SIMON VEICHT

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Design Director | Strategy, Innovation, Emerging Technology

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Client Work, Personal Work, All


Biography
Design Director at NewDealDesign in San Francisco, leading strategy and experience design across a portfolio that spans robotics, embodied AI, space infrastructure, and consumer devices, from stealth startups to governments and multinationals. The through-line: making frontier technology want-able, and turning early technical bets into products people adopt and fall in love with.

Nearly 18 years across luxury, consumer tech, and mobility, with strategic design leadership for Leica, Xiaomi, Chanel, Mazda, Stellantis, Calvin Klein, and JLL. Entrepreneurial by default: has built inside startups, led industrial design at one (Moon Five Technologies), and advises early-stage founders on strategy, product, and brand.

Lecturer at UC Berkeley’s Sutardja Center for Entrepreneurship & Technology (SCET), teaching strategic foresight and innovation methods. MDes in Emerging Technologies from UC Berkeley (inaugural cohort) and a BA in Industrial Design from the University of Applied Sciences Potsdam.


SkillsPhysical
Digital fabrication, CNC machinery, laser cutting/engraving, 3D printing, power tools (wood, steel), soldering/electronics, welding, vacuum forming, cut & sew, pattern making

Technical 
Adobe Creative Suite, Rhinoceros 3D, Fusion 360 CAD, Keyshot, Microsoft Suite, Figma, Miro, Notion, ProCreate, HTML, CSS, Raspberry Pi, Ultimaker Cura, Vizcom, Krea 

Methods
Rapid prototyping, design thinking, competitive analysis, user interviews, affinity diagramming, moodboarding, hand sketching, storyboarding, storytelling, scriptwriting, strategic foresight, design fiction, team building, Scrum, Lean Startup, Open Innovation

Languages 
German, English (bilingual)


Clients Freelance and full-time engagements
Mazda, Leadsun, Hexagon, Sophia Space, Xiaomi, Leica, JLL, Schneider Electric, Chanel, Stellantis, Calvin Klein, Coach 1941, Strenesse, Mynuka Berlin, Mustang Jeans, Schuchard & Friese, Sola Germany, Bogner, Aigner Munich, Rene Storck, Marios Schwab, Bouygues Group, Credit Agricole, Sonasid, Method, Electrolux, Procter & Gamble, Grove, Johnsonville
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